Brief

Healx supports patient-led treatments for rare diseases and needed Word template design for Mac so the marketing team could work faster without sacrificing brand control. Most contributors create documents daily, therefore the priority was a smooth Word for Mac experience rather than Windows. The scope covered a Word report template and a Mac Word letterhead template for everyday correspondence. Crucially, authors wanted to add graphic elements—captions, callouts and quotes—without manual formatting. In addition, brand colours, typography and spacing had to be locked down to prevent drift. Overall, the brief called for Microsoft Word templates that are easy for non-technical users, visually consistent, and suitable for a healthcare context.

Approach

To begin with, we built a robust Word theme so fonts, colours and spacing are controlled by styles rather than ad-hoc formatting. Next, we engineered headings, lists and tables to update cleanly across sections, which keeps long reports tidy. In addition, we created a ready-made Quick Parts library—image captions, pull-quotes, data call-ins, reusable text blocks and cover elements—so authors can assemble visual pages in seconds. Meanwhile, the letterhead was produced from the same theme to align everyday correspondence with the reports. We also added concise “how-to” notes that appear only in edit view, verified printing and screen variants, and tested across Word for Mac to confirm rendering, pagination and table behaviour. As a result, the templates feel familiar yet disciplined, and graphic elements slot into place without breaking the layout.

Outcome

Consequently, the marketing team now produces on-brand reports more quickly and with fewer fixes. Design requests for standard documents have dropped because the Quick Parts library covers the most common visual needs. Moreover, style-based formatting keeps colour, font and spacing accurate, which strengthens brand compliance across the team. Editors can focus on content rather than layout, and new users adopt the templates with minimal guidance. Overall, the workflow is faster, the documents look consistent on Mac, and everyday communication benefits from clearer, more visual pages.