Brief

Aesop—the iconic global skincare brand—commissioned a design conversion to translate a proposed presentation concept by award-winning designer into an editable PowerPoint template. The brief required absolute fidelity to the original creative while ensuring day-to-day usability for internal authors. The base template would also underpin a marketing strategy presentation and a sales pitch deck, so layouts had to be practical, consistent and easy to extend. We were referred to this engagement by a long-standing contact at The Met (Metropolitan Museum of Art), for whom we completed a separate presentation project—add an internal link to that case study here. Overall, the goal was clear: deliver PowerPoint template design that preserves the creative intent and enables fast production of on-brand decks.

Approach

We began by dissecting the designer’s system—typography, grids, image treatment and spacing—then rebuilt it natively in PowerPoint. Theme colours and font themes were defined, followed by a disciplined slide master and custom layouts that encode margins, baselines and safe areas. To keep the design editable, we used vector shapes, masks and image placeholders in place of flattened artwork. We then created a focused set of pre-formatted slides for common use cases (title, section openers, agenda, image-led narratives, product/story panels, data highlights and quote treatments), each aligned to the typographic rhythm. Guidance notes were embedded in the notes pane and discreet helper text, so authors understand how to swap imagery, maintain kerning-like spacing and avoid distortion. Finally, we validated the deck in 16:9, tested on typical enterprise setups, and checked accessibility basics such as reading order and colour contrast. The result is a clean, robust framework that feels like the original concept—only fully editable in PowerPoint.

Outcome

Teams can now assemble strategy and sales presentations faster, without sacrificing the crafted aesthetic. Because the slide master governs spacing and type, brand drift is reduced and slides remain consistent across authors. The pre-formatted slides accelerate deck building for pitches and internal reviews, while the base template serves as a reliable foundation for future variations. In practice, editors focus on content and imagery, not alignment or formatting—leading to quicker production, more consistent outputs and a faithful expression of the Aesop brand in Microsoft PowerPoint.